Q: When did New Zealand Week start?
A: The 2-week festival grew from the success of the annual Kiwi Brunch at the Westin Bund Center, which first took place in 2011! Each year since then the Brunch has got bigger and better and satellite events have been added to the calendar. 2015 was the first year 'Kiwi Day' expanded into 'Kiwi Week' with a full week program of events. The week has expanded exponentially each year with new venues, cities and features, becoming an increasingly important initiative on the NZ Food and Beverage calendar in China.
Q: Who is behind New Zealand Week?
A: New Zealand week is initiated by New Zealand Trade & Enterprise with support by the extended NZ inc. and community. Fonterra, with their Anchor and NZMP brands are our returning gold sponsors and are a backbone of the promotion. Other key partners include Zespri, ANZ, Marriott International and the New Zealand Consulate in Shanghai and Chengdu.
Q: Is it New Zealand Week or Kiwi Week?
A: New Zealand Week! But a few years ago it was Kiwi Week - we just had a few confused locals...! But it is still colloquially known as “Kiwi Week”, which refers to the super fruit, the cute, native bird, and more importantly, the people. Kiwis are a group of special people from an island in the corner of the Pacific Ocean, guardians of some of the world’s most beautiful landscapes, pristine food and generous open-hearted people.
Q: Who can join?
A: New Zealand Week is an open platform for collaboration of all New Zealand brands with a presence in China and all restaurants, cafés, bars, bakeries, hotels, retailers in China that stock New Zealand products! Most of the 'DINE' section is open to the public, anyone can go in and order the New Zealand Week special menus. Events are a mixture of public and private, you can see which is which via the colour coding on the calendar.

New Zealand Week is an initiative of New Zealand Trade and Enterprise

New Zealand Week is a concept created and activated by Tribal Brands Asia
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