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About
New Zealand
Week



New Zealand Week is a China-wide promotion of New Zealand food, beverage and culture.

NZ week is an initiative of New Zealand Trade & Enterprise with support from the extended New Zealand community including dozens of NZ food & beverage companies. We may be a small country of just 4 million but for New Zealand Week we pitch together and punch above our weight to make our mark on China.

New Zealand Week is known colloquially as “Kiwi Week”, which refers to the delicious fruit, the cute, native bird, and more importantly, the people. Kiwis are a group of special people from an island in the corner of the Pacific Ocean, guardians of some of the world’s most beautiful landscapes, pristine food and generous open-hearted people. The 10-day festival, which grew from the success of the annual Kiwi Brunch at the Westin Bund Center, started 6 years ago, and has expanded exponentially each year with new venues, cities and features, becoming an increasingly important initiative on the Food and Beverage calendar in China.

“It’s exciting to witness how New Zealand Week has evolved from a one-day event 7 years ago to its scale and level of sophistication today. New Zealand Week not only celebrates the premium food and wine New Zealand is famous for, but also gives the audience an intimate experience with its culture, traditions and people. New Zealand Week 2018 is bigger and better than ever as we have included more brands, venues and activities. We look forward to sharing all things Kiwi with Chinese customers and wish everyone a fantastic week ahead!” - Damon Paling, Shanghai Trade Commissioner of New Zealand Trade and Enterprise.

New Zealand Week is an initiative of New Zealand Trade and Enterprise
新西兰周是新西兰贸易发展局主办的项目

New Zealand Week is a concept created and activated by Tribal Brands Asia
新西兰周是由闻语公司创建并激活的概念
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